- If the chapter doesn’t already have an established public relations Gmail account tied to your social channels, start there, and share the address and password with the chapter president and secretary to ensure successful transitions.
Establish a committee. Consider a photography chair, a video chair, a graphic design chair, etc. to help produce content for social media, your chapter website, and a newsletter.
Consider Your Audience
While thinking about new members is important, they aren’t the only audience digitally viewing your chapter. With that in mind, if you are only present on Instagram or Twitter, you’re missing important channels for other audiences. An acronym that will help is PARC:
- Parents – Parents of both current chapter members and potential new members
- Community-University influencers (staff, administrators, and other students)
Make a Plan
Gather calendar events from the executive board and each committee chairman.
- Add dates to content calendar.
- Decide e-newsletter deadline for inputs and publication dates, add those to calendar as well.
- Plan social media posts needed to support calendar events and chapter promotion.
- Sample ideas:
- Recruitment posts
- Posts promoting philanthropy events (if using CrowdChange, remember to share your fundraiser link!)
- Greek Week
- Pike of the Week/Member Spotlights/Alumnus Spotlights – Guys who are excelling on campus, in the communities, or in the workplace
- Positive media coverage the chapter or members of the chapter have already had (from the International Fraternity, university, or elsewhere)
- Founders Day of both PIKE and other organizations on campus
- Why PIKE Wednesdays
Once content is on the calendar and you have imagery to match, use Hootsuite to schedule the posts in advance.
After you have social media scheduled out, think through the content of your e-newsletter. Do you want to send one newsletter each semester, introducing new members, talking about the successes of the chapter, or are you comfortable with more constant communication?
Items that could be included:
- Recruitment dates, recruitment recommendation links
- Philanthropy dates/donation links
- Chapter successes – awards and recognitions received from the International Fraternity or the university
- Internship/job updates of the undergraduate members